Supermodel Kate Upton is renowned for her enormous … accomplishments, but her most impressive certainly took place in December 2012. Wearing little more than boots and a bikini bottom, the 20-year-old Florida native posed to the cover of Sports Illustrated’s 2013 Swimsuit Issue aboard the megayacht Le Boreal-in Antarctica. “It was freezing,” the astute Upton later said of posing with ice floes and emperor penguins. “I used to be working so difficult to keep warm.”
What Upton failed to mention was she experienced a little help. Covering her shoulders along with other adjacent areas was köpa canada goose jacka. The published photographs (which ran beneath the headline “Polar Bare”) were a special event for men on many continents, however they were advertising gold for Canada Goose, which includes suddenly get to be the hottest cold-weather coat on earth. Not long ago, “Canada Goose was primarily a purely functional, technical brand,” observed retail consultancy J.C. Williams senior advisor Bruce Winder. “Somehow, they’ve become cool and prestigious.”
Canada Goose, as soon as a “functional” brand, is already worn by many people celebrities. Photo: Nick Ferrari
Winder, whose office is within Toronto, may be forgiven his mild surprise. All things considered, Billig Canada Goose Jacka is absolutely nothing unfamiliar with Canadians. But the truth that the coat is quintessentially Canadian-made in Canada by individuals who understand a few things about freezing temperatures-helps explain its mythic status. At a time when every apparel brand in the marketplace claims to be genuine and authentic, Canada Goose really is.
This model of the minute has actually existed since 1957, initially going with the name Metro Sportswear. For three decades, the company made coats for cops and park rangers, as well as (quietly) for labels like L.L. Bean and Eddie Bauer. Only in 1993 did incoming CEO Dani Reiss make your pivotal decision to offer Canada Goose coats under their own name. Competition was stiff, although the brand had a key advantage: its reputation. “We’ve experienced this business a very long time, b1lliga everyone from Arctic bush pilots to industrial workers inside the coldest places in the world,” Reiss said. “We don’t want to make up stories about our product.”
Which can be not to imply that canada goose hasn’t done some very clever marketing. Its 2012 decision to sponsor the Sundance Film Festival put coats around the backs of 300 tastemakers, helping to create a celebrity cult following that’s grown to feature Emma Stone, Bradley Cooper, Sarah Silverman and Daniel Craig.
And, needless to say, Kate Upton, who later joked that “the penguins kept me going” on that freezing photo shoot. Maybe so. But Canada Goose’s $595 Chilliwack Bomber jacket probably helped.