Often when conducting email promotions, it is possible to neglect the many email marketing tools that are essential to the method. Many people feel that sending marketing emails is focused on having an autoresponder and that’s it. In fact you require more email marketing tools than merely an autoresponder to be successful as being a professional marketer.
Let’s consider the 4 email marketing tools every professional email marketer should have in their locker:
Tool 1 – Autoresponder Service
We’ll start out with obviously the autoresponder service first. In order to ensure you are doing the most effective job possible, you will want to join a paid professional service like Aweber or Get Response.
Free autoresponders just don’t work. Their deliverability rates are horrible, ads are usually included in your emails and they also only permit you to send to some very restricted amount of subscribers. Professional services, however, boast greater deliverability rates while they have existing relationships with email agencies that enable nearly all of their emails to be delivered.
Tool 2 – Tracking Service
The next tool an email marketer should get is Tracking Multiple Email Recipients that allows you to track clicks and sales. Although autoresponders provide their own personal tracking services, these often spew out long ugly links should you use text emails. Having such long links may lessen your click-through rates with a non-tech savvy audience, who rec1pients not like hitting long links. An answer is to use tracking services like Hypertracker, AdTrackz, BudURL and Bit dot ly. Hypertracker and AdTrackz allow you to track sales for your own products as well, while BudURL and Bit dot ly only enable you to track clicks.
In addition to the mandatory autoresponder and tracking service, a delivery monitoring service is yet another tool you can consider for monitoring your email campaigns. These facilities let you monitor the deliverability rates of your respective mailings.
The way this is done is simply because they can have a seed selection of emails joined at all the major companies, like Gmail, Hotmail and Yahoo. You download this seed list and import it into the autoresponder. After that, you may track the deliverability rate to this seed list, which provides you a great idea of how well your emails are receiving delivered.
When you email your subscribers often, maintaining some sort of ‘broadcast calendar’ is a good idea. You can either develop a simple calendar using Notepad or if you are more traditional, work with an offline calendar or perhaps a notebook. Accomplishing this helps you keep the email campaigns organized so you don’t lose a record of when and what you need to be mailing out.